Elton John thinks that sorry seems to be the hardest word, but has he ever tried writing marketing copy which will engage with the customer and gently and subtly sell to them?
Copywriting isn’t easy and it can be particularly difficult to write about yourself or the service or product that you provide. I have written marketing materials, biographies and press releases for a range of artists and tours. I’ve also written website and collateral copy for many and varied types of business including, amongst others, a construction firm, photography company and a medical aesthetics practitioner.
It is essential that the content on your website and marketing materials is absolutely appropriate and has the right tone of voice to engage your customers. So, let me help you by choosing the perfect words and crafting the voice of your brand.
"From the moment I met Rachel she held my attention, she oozes professionalism, knowledge, has tremendous engagement whenever we meet and her incredibly witty sense of humour leaves me with a smile on my face for the rest of the day. When I realised I could do with some help completing a blog I didn’t hesitate in asking Rachel to help me. She did not disappoint. The draft she sent me within a matter of days was perfect. She took the time to get to know my business and understand what I wanted to portray and hey presto she delivered. Well done Rachel – you are my ‘go to’ professional in your field of expertise – I thoroughly recommend Rachel and I will definitely be asking for her assistance again in the future."
Catherine Collar, Collar Mortgage Services